Zerofit: Unrestricted Mobility and Maximum Comfort
Zerofit was founded by Koji Higashi in his native Japan in 2005 and the brand was launched in the UK and Europe in 2018 before further expansion into North America in 2020 and Australasia in 2021.
A passionate golfer and fitness enthusiast, Mr. Higashi was unable to continue to do the sports he loved when the weather turned extremely cold, because he felt there was a significant lack of suitable clothing options to keep participants warm and their body temperature regulated.
The award-winning Heatrub Ultimate baselayer was unveiled to the Japanese public in 2011 and since then hundreds of thousands of outdoor enthusiasts have discovered the benefits of that best-in-class product. Many products have been added to the extensive Zerofit collection over the years, including Heatrub Ultimate Leggings and the Heatrub Move baselayer, as well as products that are designed to cool users down in hot summer weather.
Zerofit’s “Ultimate” is its warmest line of products and allows for total mobility and comfort for a variety of activities and sports with amazing warmth. The Boken Institute in Osaka, Japan, tested the heat retention of the Zerofit Ultimate baselayer and it was proven to be five times warmer than leading competitors. Zerofit is trademarked as “The World’s Warmest Baselayer.”
The technology in the threads is activated by movement, generating heat instantly. The “double-loop” barrel fabric provides both heat insulation and “friction heating” via extra-long bristles. These bristles ensure that a layer of warm air is retained around the body, and even a little movement of the bristles causes friction which creates heat and actually warms you up.
If you need a garment for cool weather but not freezing temperatures, Zerofit’s “Move” line of products are still twice as warm as a traditional baselayer and allow for unrestricted mobility and maximum comfort.
“Their baselayer products are so technologically advanced that golfers can now play in cold weather without having their swings restricted from wearing multiple layers of clothing. Just the Zerofit top and a jacket will keep them comfortable,” said Mike Jamison, president of Jamison Golf Group.
Zerofit North America is looking to partner with pro shops, sales representatives and distributors to grow the line. Interested parties should call Doug Zirbel at 760-310-9840, email at info@zerofitusa.com, or visit www.zerofitusa.com for more information.
ABOUT ZEROFIT
Designed in Japan, made for the outdoor world, Zerofit baselayers offer best-in-class innovations and technologies to keep you active outside throughout the year, designed primarily to address colder weather conditions, but also offering apparel to keep you comfortable whatever the weather. From the award winning Heatrub Ultimate and Heatrub Move baselayers for the colder winter months, through to the Ice Weave and Cold Skin baselayers in the heat of the summer, our products are changing the game for hikers, runners, anglers, bikers, golfers, sailors and more.