TRUE linkswear Launches ‘TRUE Apparel Collection’ for 2023
TRUE linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking, is launching its highly anticipated “TRUE Apparel Collection,” already worn on the PGA TOUR by TRUE’s crew of brand ambassadors, including Co-Founder Ryan Moore.
The TRUE Apparel Collection includes the brand’s recently released All Day Chinos, 5-Pocket Pants, Joggers and Hybrid Joggers. Just in time for golf season, it now features a stable of elevated essentials to cover golfers [literally] from head to toe: the All Day Hoodie, Quarter Zip, Crew Neck, Three Unique Polos, a Refreshed Custom Hat Program and New Performance Socks.
Derived from some of the finest “Super Natural” fabrics, the All Day Hoodie, Crew Neck and Quarter Zip feature “cloud-like” comfort making them perfect for mid-weight layering. Lux T-Shirts and Polos are crafted from Tencel, Repreve™ Recycled Polyester and Spandex, and embrace effortless style with a premium look and feel. All Day Pants are available in waist sizes 28, 30, 32, 34, 36 and 38 inches with 32-inch inseams. Joggers are offered in S, M, L, XL and XXL with 28-inch inseams. Hoodies, Crew Necks, Quarter Zips, Lux T-Shirts and Polos come in S, M, L, XL and XXL.
All Day Pants and Joggers offer a functional nylon/spandex blend delivering incredible durability, breathability, water resistance and 4-way stretch performance without looking overly technical. This versatile fabric provides on-course comfort, looks sharp and feels even better for everyday wear. Light and breathable, the Collection still provides plenty of warmth on and off the course for all four seasons.
“For the last decade, my brother Ryan and I felt there was something missing in the golf apparel space,” says TRUE CEO Jason Moore. “Now, countless years of development, several trips around the world and plenty of on-course research and development have led to our long-awaited, tried and TRUE Apparel Collection. We couldn’t be more excited to officially launch the Collection.”
TRUE’s Apparel Collection is engineered for unrivaled comfort on and off the course and is designed for all-season wear with water-resistant fabric blends and 4-way stretch for a full range of motion and optimal performance. “Beta testing” has taken place on golf courses and climates worldwide via TRUE’s Ambassadors, including PGA TOUR players Mark Hubbard, Joel Dahmen, Chris Kirk and Moore. The Collection also includes six new golf hats – Canvas Snapback, Canvas Dad Hat, Lux Tech Snapback, Lux Dad Hat, RIP Stop Snapback and Camp Hat – and TRUE’s Performance No-Show and all-new Performance Ankle and Crew Socks.
MSRPs for All Day Pants, Joggers and Hoodies is $125. Additional apparel MSRPs: All Day Crew Neck ($110), Quarter-Zip ($115), Lux Polo and Lux Mock Polo ($110), All Day Polo ($90) and Lux T-Shirt ($75). Hat MSRPs range from $30 to $50, and socks are $12 to $14.
About TRUE linkswear
TRUE crafts naturally comfortable gear ready to perform from the links to the streets. As a collective, we aim to inspire each other to achieve camaraderie, wellness and purpose in the pursuit of par. We’re a group of family and friends dedicated to sharing our passion and excitement for footwear, and the game of golf, with like-minded players. Born amid the rugged golf landscapes of the Pacific Northwest, we use only the finest and responsibly-sourced materials to protect golfers from the elements and help them #enjoythewalk. In keeping with its global ethos, TRUE’s current footwear portfolio includes five core designs focused on sustainability, performance and comfort with a modern, minimalist aesthetic appealing to professional golfers, dedicated amateurs, avid recreational players and new golfers alike. Several TRUE models, like the recently released All Day Ripstop, are crafted almost entirely from recycled materials.